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Marketing Automation for Startups

Marketing Automation is a must-have for startups and the optimization of their digital efforts....

What are buyer personas and what are they for?

Defining your Buyer Personas correctly will help you reaching your Ideal Customer, both for B2B and...

ABM strategy to attract large accounts

An ABM or Account-Based Marketing & Sales Strategy is a Marketing and Sales Strategy for B2B...

Digitalization and Automation of Digital Marketing processes.

Marketing digitalization consists of automating all marketing processes that can be mechanized...

How do you create your buyer persona for B2B

Buyer Personas are fictitious representations of your ideal customers.

Defining your Buyer...

Global Marketing: Internationalization i18n and Localization l10n

A Global Marketing Strategy allows you to have a website and content adapted to each country or...

How you can create a Lead Scoring and Lead Qualification System

In the field of Digital Marketing, lead qualification is the technique used to identify the...

How do you calculate the investment of your Marketing Plan

The budget or investment of the marketing plan is one of the key factors for achieving the...